About

I’ve worked in digital marketing for over 8 years, and in that time I’ve helped my clients promote themselves online to achieve their marketing goals. I approach every project with creativity and business goals in mind, and work closely with my clients to make sure their projects meet expectations and get results. I am currently based in Arlington, MA. 

Experience

Mightybytes

Digital Strategist & Product Manager

04.2017 – Present
Arlington, MA & Chicago, IL

Manages a range of digital projects, plans and implements digital strategies, coordinates user testing sessions, reports on web traffic, conducts QA and web accessibility tests for a variety of nonprofit and corporate clients.

Heritage Tile

Digital Marketing Manager

07.2016 – 04.2017
Oak Park, IL

Oversaw digital marketing activities and the entire collection of brand websites (Magento) for the company. Increased monthly orders by 56%, monthly trade orders of samples by 40%, and the amount spent per online transaction by 8%. 

Cite - The Digital Agency

Project Manager

05.2011 – 04.2016
Leicester, United Kingdom

Managed website, mobile, social, email and search projects for a range of clients. Wrote proposals, specification documents and other planning documents, provided CMS training sessions, and assisted with digital marketing strategy planning and reporting. 

United States Peace Corps

Community & Youth Development Worker

06.2005 – 10.2008
The Commonwealth of Dominica

Planned and implemented community-based projects with a focus on sustainability. Key partners included local village council, primary & secondary schools, and community groups. 

Education

Master of Arts (MA)

Globalization & Communication

University of Leicester, United Kingdom
2010

Distinction Honors
Winner of “Best MA Globalization and Communications Student Performance Prize 2009/2010”

Bachelor of Science (BSc)

Journalism

Ohio University, United States
2004

Specializations in Advertising Management and English
Cum Laude

Strengths

Project Management
WordPress (Classic/Gutenberg)
Digital Strategy
User Research
Analytics & Reporting
Wireframing & Specification Documents

Speaking events

2017 Insights Marketing Day

Chicago, IL, United States
Understanding Audiences: The Difference between Market Research and User Research (And Why You Should Use Both)

2012 Social Media Academy

London, United Kingdom
Facebook Pages for Business

Certifications

Google Analytics IQ

Issued by: Google
Completion ID: 32723389
Valid through May 24, 2020

Growth Driven Design

Issued by: Hubspot
Valid through November 24, 2020