Photos of people representing different users
Creating Effective Digital Personas

Most user personas don’t focus on digital behavior and that is some of the most crucial information for any digital project. I prefer to use a hybrid of a user persona and digital behavior data, leading to what I call a “digital persona.”

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Several hats on a rack
Project Management
The Many Hats of a Project Manager

Project managers are an integral part of every digital project, but many people don’t fully understand what they do. Here are some of the many hats that project managers wear in their daily lives.

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Research plan featured image
Market Research vs. User Research

Researching your audience is key to successful marketing, but one of the most common mistakes companies make is not knowing the difference between “market research” and “user research” and when to use each one.

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Rethinking Your SEO Strategy

Successful SEO starts with a strategy, one that goes beyond implementation and focuses on how users actually search online. To help you, I’ve put together a four-pronged approach that will increase your visibility and reach users when and where they need to find you.

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Google's Hidden Gem
Google Analytics’ Hidden Gem​

I’ll be the first to admit that I’m a fan of Google Analytics. There’s something about digging into web traffic stats that I really enjoy. My favorite tool to use is the on-page analytics, more commonly called “Page Analytics.”

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Social Media Image Tips
Social Media
7 Tips to Improve Your Social Media Images

We live in a “Pinstagram” world, where everyday life looks dull compared to the beautiful images that fill up our social media feeds. To help you get noticed, here are 7 tips to improve your business’s social media images.

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