Blog
Speaking to the right stakeholders can help product managers with everything from prioritizing features and functionality to achieving cross-organizational goals. Find out what stakeholder groups you should speak to.
Many businesses have yet to figure out how to create a digital strategy that reaches their target audience and gets a strong return on investment. Here are 7 tips on how to put together an effective digital strategy.
Reports and dashboards both summarize findings for a particular data set but they serve two different purposes. Find out when you should use each one.
Most user personas don’t focus on digital behavior and that is some of the most crucial information for any digital project. I prefer to use a hybrid of a user persona and digital behavior data, leading to what I call a “digital persona.”
Web accessibility has become a key focus for the digital industry, yet many people remain intimidated or confused by it. Here are six fundamentals you should know about web accessibility.
Project managers are an integral part of every digital project, but many people don’t fully understand what they do. Here are some of the many hats that project managers wear in their daily lives.
Researching your audience is key to successful marketing, but one of the most common mistakes companies make is not knowing the difference between “market research” and “user research” and when to use each one.
Brainstorming new content ideas can be difficult but I recently came up with a new twist on an old classic that has helped generate content ideas for even the worst writer’s block.
Successful SEO starts with a strategy, one that goes beyond implementation and focuses on how users actually search online. To help you, I’ve put together a four-pronged approach that will increase your visibility and reach users when and where they need to find you.
Digital marketing has a problem and it’s called jargon. It clutters our conversations and confuses clients. I’ve long been an advocate of removing jargon from our industry, and there are plenty of reasons why.
I’ll be the first to admit that I’m a fan of Google Analytics. There’s something about digging into web traffic stats that I really enjoy. My favorite tool to use is the on-page analytics, more commonly called “Page Analytics.”
We live in a “Pinstagram” world, where everyday life looks dull compared to the beautiful images that fill up our social media feeds. To help you get noticed, here are 7 tips to improve your business’s social media images.