Photos of people representing different users

Creating Effective Digital Personas

Most user personas don’t focus on digital behavior and that is some of the most crucial information for any digital project. I prefer to use a hybrid of a user persona and digital behavior data, leading to what I call a “digital persona.”

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Market Research vs. User Research

Researching your audience is key to successful marketing, but one of the most common mistakes companies make is not knowing the difference between “market research” and “user research” and when to use each one.