DePaul wanted to improve the user experience on its college sites while also improving the sites’ conversion rates. Using the business school’s website as a test case, the team and I undertook an in-depth audit of the site that examined content, SEO, UI/UX, and development best practices. These results allowed us to determine what was working well and what opportunities there were for improvement. I then worked with my colleagues to develop a user research session that included card sorting, interviews, and behavior observation. Armed with the results from our audit and the user research, we were able to provide DePaul with numerous content and design recommendations (fully annotated) to improve engagement and conversions on their sites.