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NHS Case Study

WordPress Websites & Employment App

During my five years at Cite, I was the project manager on several web projects for the NHS, the UK’s National Health Service. Working closely with a team of designers, developers, and digital marketing experts, we assisted organizations within the NHS in improving their public facing websites and internal communication. 

Empath Website & Staff Portal

Empath is a pathology lab based in the East Midlands and serves over 3 million patients per year. My team and I created a website that promoted their services to hospitals and clinics around the country, and provided members of the public with a better understanding of what the lab did. The site was built in WordPress and included a private staff intranet that featured a forum, resource library, and news area. As project manager, I worked with the client through planning, design, and development stages and provided WordPress CMS training.

Conference Microsite

The NHS Confederation wanted a microsite for their annual conference. I managed the creation of a site that could be used to promote the event and also serve as a useful resource for attendees during the conference. 

The microsite was built in WordPress and included a calendar of events, information about each speaker, promotional panels and a social feed. I provided WordPress training and was available for support as they entered their content.

NHS Confederation conference microsite

NHS Employers App

NHS Employers developed an internal campaign called ThinkFuture to increase the recruitment of young people to the NHS.  As part of the campaign, NHS Employers wanted to develop an app for HR staff and managers that contained useful content and tools to assist with the hiring process. My team and I created a toolkit that was pulled into the NHS Employers website through an iFrame. In addition to dozens of pages of useful content, it contained downloadable resources, directories, and an interactive quiz to help users find out what content was right for them. As project manager, I worked closely with the client, designers, and developers to make sure the app met expectations while also adhering to the NHS’s strict technological requirements. As part of the process, I planned, implemented, and analyzed two phases of user testing – one to test functionality and content, and the other to test design.