Rioja Case Study
Microsite & Social Media Campaign
While working at Cite, I was the project manager for the Rioja Regulatory Board. My team and I helped Rioja promote its annual Tapas Fantasticas Festival. Our projects included designing and developing a festival microsite, Facebook advertising campaigns, and three Facebook apps.
To help spread the word about the Rioja Tapas Fantasticas Festival, my team and I worked on a Facebook advertising strategy that focused on reach and increasing visits to the website.
I oversaw the creative for eleven ads, defined target audiences, and set up a two-month ad schedule. I also provided performance reports to Rioja’s PR agency on a regular basis.
I managed the creation of several Facebook apps for Rioja, including a condensed version of the festival microsite and a Facebook competition app that let users submit their details for a chance to win a trip to Spain.
Over the holidays we created an advent calendar app to promote Rioja. Each day in December, users could open a new window to enter a 24-hour competition to win Rioja prizes. The app integrated Facebook Insights and Google Analytics so we could monitor engagement.