I managed the creation of several Facebook apps for Rioja, including a condensed version of the festival microsite and a Facebook competition app that let users submit their details for a chance to win a trip to Spain.
Over the holidays we created an advent calendar app to promote Rioja. Each day in December, users could open a new window to enter a 24-hour competition to win Rioja prizes. The app integrated Facebook Insights and Google Analytics so we could monitor engagement.